Archive for the ‘Search Engine Optimisation (SEO)’ Category

Fonts for website design

Thursday, February 11th, 2010

Please be aware that only a handful of fonts can be used on websites, or more precisely, on a handful will view on browsers.

The five viewable fonts are:

  • Arial | Georgia | Times | Verdana | Courier

Also, when putting this brief list together, I asked Dan Crook (head of design at Solutions Four Impact Limited) for his thoughts on the issue. His reply is pasted below:

“ . . . another point is operating systems & browsers render fonts in different way – Mac osx renders them beautifully – hence why it the preferred system for designers, artists etc. – older windows os make fonts look all pixelated, as did Vista & Windows 7, but I think this has been addressed now.”

But I have seen websites with different fonts in – why is this?

The website you have seen has been probably created in Flash, or contains Flash elements. In addition, you may have been looking at an image (jpeg or gif).

Either way, if you want your site to appeal to search engines and be as accessible to as many browsers as possible, keep to the five fonts we have mentioned.

Vision For Education

Tuesday, July 7th, 2009

Vision for Education - supply teacher recruitment agencyIncantation Media was asked to develop a completely new website for leading education recruitment agency, Vision For Education.

The company required a very flexible website that could cope with several different aspects of their business, including:

  • Jobs – as they are a recruitment agency they needed a website that they could upload their jobs via the Content Management System (CMS). The jobs have also been uploaded in a way that helps them to appear on the search engines.
  • Featured Jobs – the site also has the ability to promote specific jobs on every page, via a ‘news feature’ function. This same functionality also promotes latest news stories.
  • Google Maps – the company has several offices (in the UK and abroad) and needed to ensure that accurate maps could be added to each office contact page
  • Content Management System – they wanted a website, which could be controlled and updated by their own Administration Team, with the ability to add, change or delete content instantly.
  • Search Engine Optimisation – the client also wanted to be found on search engines, like Google, to increase website traffic and potential leads into their business.

SeeMyCV

Wednesday, August 27th, 2008

SeeMyCV - CV advice and online job search websiteSee My CV is one of Incantation’s latest projects. It is an innovative online job board and CV database that offers a distinct difference – jobseekers can upload a Video CV of themselves completely free of charge.

It enables jobseekers to search through a database of vacancies from an entire range of iIndustries. It also enables them to upload a written CV AND a Video CV for potential employers to view.

Employers are able to use See MY CV to advertise jobs to candidates, as well as searching through the CV database to look for suitable employees.

What makes See MY CV unique is that it enables every candidate to upload a Video CV of themselves. All candidates need to do is record a short movie, using their phone, web-cam or digital camera, giving potential employers a brief synopsis of their qualificiation, career history and employment aspirations, and then upload it (in an MPEG format) to the See MY CV website.

In today’s working environment the ’soft skills’ of the candidate, ie. personality traites, are just as important as their techincal skills, to ensure that the new employee ‘matches’ the existing working culture of the business. This is why more and more employers are undertaking psychometric testing as part of their recruitment process.