Since the Jenrick Recruitment Group undertook a complete re-brand in 2005, Incantation has continually strived to improve the stature of the company within the recruitment arena.

The marketing activity that has been undertaken for Jenrick is so extensive and diverse, we have created separate sections which provide much greater detail (simply click on the ‘read more’ option):

• New logo design and launch – Jenrick wanted a completely new company logo to update the corporate image of the Group and enable each division to function with far greater synergy.
• Corporate re-brand – from the logo design a complete corporate re-brand was undertaken to update the entire identity of the Group.
• Website design and launch – the Group wanted to develop a website, which would communicate a clear message of differentiation to the recruitment industry – yet, be highly search engine optimised.
• Blog – in addition, a blog was developed to enable an avenue to post current job marketing related news stories. This has also greatly helped the company raise its profile on the search engines.
• Brochure and sales literature – a complete range of highly targeted, yet extremely cost-effective, marketing and sales material has also been created for each Division.

The last five years has seen Jenrick’s profile within the recruitment industry substantially increase and in addition the company has become a leading name in the Sunday Times 100 Best Companies to Work For Awards, the annual entry which is co-ordinated by the Incantation Media Team.

Simon Holdings is a professional services plc.; parent company for a broad spectrum of UK businesses including recruitment, property, education and printing.

Incantation has been responsible for the following marketing activities for Simon Holdings Plc:

• New logo design and launch – Simon Holdings wanted a completely new company logo to update the corporate image of the Group.
• Corporate re-brand – from the logo design a complete corporate re-brand was undertaken to update the entire identity of the Group.
• Flash website design and launch – the Group wanted an aesthetically pleasing website and as such it was decided to develop it using Flash.
• Blog – in addition, through a link on the Flash website (called ‘news’) it is possible to launch the blog, which contains all the latest news updates from around the Group. This also helps the company to be found on the search engines, due the optimised nature of the blog.
• Extranet system – it is also possible to access a completely secure extranet system via the website (‘staff log in’) that the Group use as part of their ISO quality assurance programme.
• Copywriting - the Incantation team are responsible for all aspects of online and offline copywriting for the Simon Holdings Group. This includes website content, blog articles, press releases and brochure material.

Overall, the Simon Holdings Plc website project is a perfect example of how you can implement the aesthetics of Flash, with the functionality and SEO of blogging and the security of an extranet system.