Since the Jenrick Recruitment Group undertook a complete re-brand in 2005, Incantation has continually strived to improve the stature of the company within the recruitment arena.

The marketing activity that has been undertaken for Jenrick is so extensive and diverse, we have created separate sections which provide much greater detail (simply click on the ‘read more’ option):

• New logo design and launch – Jenrick wanted a completely new company logo to update the corporate image of the Group and enable each division to function with far greater synergy.
• Corporate re-brand – from the logo design a complete corporate re-brand was undertaken to update the entire identity of the Group.
• Website design and launch – the Group wanted to develop a website, which would communicate a clear message of differentiation to the recruitment industry – yet, be highly search engine optimised.
• Blog – in addition, a blog was developed to enable an avenue to post current job marketing related news stories. This has also greatly helped the company raise its profile on the search engines.
• Brochure and sales literature – a complete range of highly targeted, yet extremely cost-effective, marketing and sales material has also been created for each Division.

The last five years has seen Jenrick’s profile within the recruitment industry substantially increase and in addition the company has become a leading name in the Sunday Times 100 Best Companies to Work For Awards, the annual entry which is co-ordinated by the Incantation Media Team.

See My CV

It enables jobseekers to search through a database of vacancies from an entire range of iIndustries. It also enables them to upload a written CV AND a Video CV for potential employers to view.

Employers are able to use See MY CV to advertise jobs to candidates, as well as searching through the CV database to look for suitable employees.

What makes See MY CV unique is that it enables every candidate to upload a Video CV of themselves. All candidates need to do is record a short movie, using their phone, web-cam or digital camera, giving potential employers a brief synopsis of their qualificiation, career history and employment aspirations, and then upload it (in an MPEG format) to the See MY CV website.

In today’s working environment the ’soft skills’ of the candidate, ie. personality traites, are just as important as their techincal skills, to ensure that the new employee ‘matches’ the existing working culture of the business. This is why more and more employers are undertaking psychometric testing as part of their recruitment process.