Simon Holdings is a professional services plc.; parent company for a broad spectrum of UK businesses including recruitment, property, education and printing.

Incantation has been responsible for the following marketing activities for Simon Holdings Plc:

• New logo design and launch – Simon Holdings wanted a completely new company logo to update the corporate image of the Group.
• Corporate re-brand – from the logo design a complete corporate re-brand was undertaken to update the entire identity of the Group.
• Flash website design and launch – the Group wanted an aesthetically pleasing website and as such it was decided to develop it using Flash.
• Blog – in addition, through a link on the Flash website (called ‘news’) it is possible to launch the blog, which contains all the latest news updates from around the Group. This also helps the company to be found on the search engines, due the optimised nature of the blog.
• Extranet system – it is also possible to access a completely secure extranet system via the website (‘staff log in’) that the Group use as part of their ISO quality assurance programme.
• Copywriting - the Incantation team are responsible for all aspects of online and offline copywriting for the Simon Holdings Group. This includes website content, blog articles, press releases and brochure material.

Overall, the Simon Holdings Plc website project is a perfect example of how you can implement the aesthetics of Flash, with the functionality and SEO of blogging and the security of an extranet system.